Case study
AI-generated 2026 wall calendar reinterpreting 12 art movements, plus the landing page built to sell it.
Outcome: Print-ready 30×30 cm calendar + a live landing page that takes orders
Horse in Art is a self-initiated AI art direction and product design project built around the Year of the Horse, 2026 in the Chinese zodiac. It started as an experiment: what happens when you mix modern AI-driven image generation with classical art history?
The core idea: take one recognizable subject — a horse — and reinterpret it through the defining visual traits of 12 famous art movements (brushwork, color logic, composition, key artists' signatures), then generate each version with AI while keeping every style clearly recognizable at a glance. The result was packaged as a physical wall calendar with a proper sales landing page online.
The 2026 wall calendar and its landing page.
Design a calendar that people would want to hang up and look at all year, not just use to check the date. That meant every month needed to feel like a standalone piece of art, while the set as a whole needed to hold together as one coherent product.
The horse became the recurring subject, and each month became an exercise in extracting the defining traits of a specific art movement — brushwork, palette, composition logic, the visual language of its best-known artists — and translating those traits into an AI prompt precise enough that the style stays instantly recognizable, even applied to the same subject 12 times. That meant building detailed, style-specific prompts, iterating on outputs, and curating results so each month reads unmistakably as “that” movement while the set still holds together as one coherent product.
12 months. 12 styles. One symbol of 2026, reinterpreted through art history.
Ai illustration
Once the 12 pieces were generated and curated, the project became a print production job: choosing paper stock, binding, and format that would hold up as a piece people actually keep on their wall for a year.
Format: 30×30 cm — large enough to read as wall art, compact enough for any room Pages: 250 gsm matte paper Cover: 350 gsm board with matte lamination Binding: metal spiral, for durability and easy flipping Print: digital print Extra: a sliding date-window cursor for daily use
Calendar video walkthrough
Twelve months, twelve art movements — one recurring subject.
Beyond its function as a calendar, each spread was designed to work as a standalone piece of wall art — something that holds its own visually in a real room, not just on a product photo. Displayed open, it reads less like a printed calendar and more like a rotating art print you happen to also use to track the month.
Even after the year is over, the pages don't have to be thrown away: each one can be torn off and framed on its own, so the calendar quietly turns into a set of 12 individual art prints for the wall. And if a particular month becomes a favorite, that same artwork can be ordered as a large-format print — extending the piece from a page in a calendar to a standalone art object in its own right.
To sell the calendar, I designed and built a one-page product site: concept intro, the “why this calendar” value props, room-context mockups (living room, studio, office), the full 12-month gallery, materials spec, a short video walkthrough, customer reviews, and an order form with delivery options. The goal was to let the illustration work sell itself: minimal copy, large imagery, and a clear path from “this looks beautiful” to “add to cart.”
See Horse in Art