Case study

RORO — Mascot Design

One character, infinite worlds

Outcome: Full brand system in 4 days — mascot, logo, colours, merch and animation

  • Type: Challenge entry
  • Client: Recraft × Contra Mascot Challenge
  • Role: AI Creator & Brand Designer
  • Year: 2026
  • Tools: Figma, Recraft, Nanobanana, Claude
  • Tags: Character Design, Brand Identity, Illustration, Generative AI, Contest

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The case in brief

Context
An entry for the Recraft × Contra Mascot Design Challenge 2026.
Problem
Create one original character that can carry a whole brand: a name-logo, brand colours and real applications.
Scope
The character, a wordmark, a four-colour palette, two print series (Worlds and States), merch — stickers, t-shirts, packaging — and two animated scenes.
Role
AI Creator & Brand Designer
Constraints
Four days. Everything built inside Recraft Studio. The brief fixed the deliverables: one character, a name-logo, brand colours and 3–5 applications.
Key decisions
  1. The name is the character: a bold, rounded, slightly-off wordmark, as if drawn by lantern light underground.
  2. Four colours built to hold across every world RORO lands in.
  3. Consistency locked through reference-image workflows, so the same character reads across every world and state.
  4. The system was designed from the start to live on physical objects, not just screens.
Outcome
Full brand system in 4 days — mascot, logo, colours, merch and animation

RORO — Mascot Design & Brand Universe

A curious axolotl from the underground world — built into a full brand system in 4 days.

  • 4 — Days — From concept to a full brand syste
  • 4 — Systems — Mascot, Logo, world and merch
  • 1 — Character — One axolotl, endless dimension

The Brief

RORO was created for the Recraft × Contra Mascot Design Challenge 2026. The brief: one original character, a name-logo, brand colors, and 3–5 applications. Everything built inside Recraft Studio.

The Character

RORO is a stylized axolotl — curious, fearless, always moving between dimensions with a lantern in hand. Never lost, never afraid. The name needed to feel like the character: a little chaotic, a little alive.

Logo

Logo / Wordmark — The name is the character. RORO's wordmark is bold, rounded, and slightly off — like it was drawn by hand in an underground tunnel with a lantern for light. A little chaotic, a little alive. Instantly recognizable across any world RORO lands in.

The Colors

Four colors, one character. Slate blue-grey body, coral red gills, deep navy world — and a fourth that ties it all together. Built to hold across every dimension.

RORO: Worlds

A print series where RORO travels across dimensions — ocean depths with glowing jellyfish, crystal caves, surrealist staircases. Each world is a new environment, same character, unmistakably RORO.

RORO: States

If Worlds is about where RORO goes, States is about who RORO is. A lantern explorer on surrealist stages — curious, lost, glowing, at rest. Same character, different emotional registers.

Merch — From Screen to Closet

Stickers, t-shirts, packaging. One character, everywhere it belongs. The brand system was designed from the start to live on physical objects — not just screens.

Stickers, t-shirts

Animation

Two scenes brought to life — the surrealist staircase and the cosmic bath. Same worlds, now moving. Built with Recraft's image-to-video workflow

Process

Everything was built inside Recraft Studio in 4 days — character concepting in V4.1, logo in Vector mode, consistency locked through reference-image workflows, motion through image-to-video. Behind the scenes footage included.

Process

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